Social Media Strategy 1: Building Your Foundation
Course Overview
This course introduces participants to the fundamentals of creating a social media strategy that aligns with their brand. Learn how to identify the right platforms, create engaging content, and build an authentic online presence. By the end of this course, participants will have a clear strategy to grow their audience and achieve their social media goals.
Learning Outcomes
By the end of this course, participants will be able to:
1. Understand the role of social media in personal and professional branding.
2. Identify the platforms that best align with their brand and audience.
3. Create a content strategy tailored to their goals.
4. Build an authentic and consistent online presence.
5. Track and evaluate social media performance.
Course Overview
This course introduces participants to the fundamentals of creating a social media strategy that aligns with their brand. Learn how to identify the right platforms, create engaging content, and build an authentic online presence. By the end of this course, participants will have a clear strategy to grow their audience and achieve their social media goals.
Learning Outcomes
By the end of this course, participants will be able to:
1. Understand the role of social media in personal and professional branding.
2. Identify the platforms that best align with their brand and audience.
3. Create a content strategy tailored to their goals.
4. Build an authentic and consistent online presence.
5. Track and evaluate social media performance.
Modules
Module One: Getting Started
• Course introduction and housekeeping
• Pre-assignment review: Assessing your current social media presence
• Workshop objectives and action plan
Module Two: Social Media Basics
• Understanding the importance of social media for branding
• Overview of major platforms: Instagram, LinkedIn, TikTok, and more
• Identifying your target audience
• Setting clear and measurable goals
Module Three: Content Strategy Essentials
• Creating a content calendar: Frequency, consistency, and themes
• Types of content: Static posts, reels, stories, carousels, and lives
• Writing captions that engage and inspire action
• Sourcing or creating visuals that align with your brand
Module Four: Building Engagement and Community
• Strategies to grow and engage your audience
• The power of hashtags, geotags, and collaborations
• Building trust through authenticity and transparency
• Handling feedback and managing online interactions
Module Five: Measuring and Adapting Your Strategy
• Using analytics tools to track performance
• Identifying key metrics (engagement rate, reach, impressions, etc.)
• Adjusting your strategy based on data insights
• Staying adaptable to trends and platform changes
Course Tools & Resources
• Social media content calendar template
• Example analytics reports
• Caption writing guide
• Platform-specific best practices